Getting the most out of your brand activation
Thanks in part to the instantaneous nature of modern communication and the effects of globalisation, the world has never been smaller, and competition among businesses has never been fiercer. Just like how you want your custom trade show display to help you stand out at your next exhibition, companies across every sector are continually looking at ways they differentiate themselves from their peers in order to attract clients and drive sales.
This phenomenon is alive and well in the exhibition design industry. Some companies put a strong focus on providing a low-cost product and service, while others rely on feature-packed offerings to allure potential customers. At Exposure Group, our focus has always been on delivering a tailor-made branding journey that your prospective clients will never forget – and we've got the experience to make it happen.
Why is the experience so important?
Simply put, experienced companies have a level of expertise and background knowledge that nascent enterprises lack. With a proven track record of satisfied clients, established businesses understand how to maximise their use of resources while minimising the risks involved with any given project.
That's certainly not to say that it's impossible for industry newcomers to compete with more well-known alternatives. In fact, new businesses are projected to become an increasingly more important part of our business landscape. PricewaterhouseCoopers estimated that Australian tech start-ups could contribute as much as $109 billion (around 4
Despite the potential impact of these start-ups, the fact remains that consumers still strongly value experience and reputation.
Evidence of this can be seen in many of the companies in the Reputation Institute's 2015 survey, which measures the reputation of major enterprises around the world. Some of the top-ranked enterprises include:
- Levi's, which has been around for 162 years
- BMW founded 1916
- John Deere, which got its start way back in 1837
Experience from the Exposure Group perspective
While we haven't quite been in the game quite as long as these companies, we're proud to say that we've been at the forefront of the Australian exhibition design and manufacturing industry since Proj-X Design and it's sister company Rombus Digital was formed back in 1995. We've continued to mature as an enterprise throughout the years and have always kept ahead of the curve as the nature of business has evolved and the way consumers interact with brands has changed. Recently this evolution included relocating, restructuring and rebranding to Exposure Group.
The scope and depth of our projects have continued to advance, too. We understand that bland, old-fashioned displays simply aren't as effective at capturing the attention of clients as they were in days gone.
Modern consumers are incredibly savvy at tuning out traditional advertising methods, and never want to feel as though they're being bombarded by a company's marketing team. Instead, they want to feel as though they're going on a journey – something which we're capable of creating through the use of revolutionary technology, interactive elements, mobile branding events and much more.
Exploring Exposure's international projects
In addition to designing and creating a plethora of branding projects throughout Australia, we're also active in a number of international markets. We build and ship from our base in Australia nationally and abroad, but also work with an international network of suppliers and production facilities around the world.
We've collaborated with key clients in far-flung countries around the world to help them raise their company's visibility, attract business and boost sales. Some of the markets we've worked in include Australia, USA, NZ, England, Scotland, Germany, China, HK, Macau, Singapore, Malaysia, Philippines, Thailand, India, Indonesia, South Africa, Brazil, Chile, Peru, Columbia, Jordan, South Korea, Japan and more.
International business comes naturally to us.
The experience we've earned creating branding activations in these countries has taught us the cultural nuances of creating an effective exhibition in these global markets. Equipped with this knowledge, we're now able to provide clients with trade show displays and custom international exhibition stands that will best resonate with prospects within their target demographic.
On any given day we have a dozen languages spoken in our team, including English, Mandarin, Cantonese, Japanese, Greek, Polish, French and Iranian, to name but a few. We're not exaggerating when we say that international business comes naturally to us.
Exposure Group and your next branded environment
We're proud of the experience we've accumulated over the years, but we realise that we have to keep improving in order to stay ahead of the competition. As such, we're constantly looking at new ways we can help our clients and search for new insights to add to the tomes of branding knowledge we've picked up.
Comprised of an in-house team of designers, project managers engineers and tradespeople with many years of industry experience under their belts, you know you're in good hands with Exposure Group. Give us a call today to find out how we can make your next brand activation an event to remember.