In-house production

What are the benefits of using in-house production facilities

There are many custom exhibition booth designers out there vying for your attention, so why should you consider spending your hard-earned dollars with us? Well, simply put, we're able to offer something that very few of our competitors are able to provide: A true turnkey solution with full in-house production facilities.  

This essentially means that everything is done under one roof. From the design phase, through to production, installation and on-site support at the event itself, our team is there every step of the way, ensuring that your vision is translated into reality just as you'd imagined it.  

More than mere buzzwords, a fully internal working environment is a cornerstone of Exposure's success, and there are some very tangible benefits to operating in this arrangement. Here are four advantages of using an in-house marketing production team:  

1. Better communication  

An in-house production team is able to maintain strong communication across every stage of the project.An in-house production team is able to maintain strong communication across every stage of the project.

It goes without saying that effective communication is an integral part of business and is critical in ensuring that companies are able to reliably meet their clients' expectations.

However, when there are multiple parties involved, accurately conveying ideas isn't always an easy matter. All too often, the intention of the original concept can get misconstrued between the initial design brief and the production stage, resulting in lost time, money and an overall negative experience for the client. In fact, miscommunication is fairly common when contracting from external suppliers, with 30 percent of companies outsourcing their work citing communication barriers as a key problem, according to figures collated by Deloitte.  

Here at Exposure, we don't suffer from these limitations, as we keep everything in-house. This means that our teams are never more than a stone's throw away, enabling us to stay in contact throughout design and production to ensure that the finished product is in line with your original brief.  

2. Quality control  

A high quality marketing space is an integral part of any successful strategy.
A high-quality marketing space is an integral part of any successful strategy.

In many ways, your trade show booth is a representation of your company as a whole. As such, you want to make sure that the display space you use is of a quality that lives up to the reputation of your brand.  

While some production companies that outsource to suppliers are able to maintain a high level of quality, the lack of oversight across the operation means that standards do sometimes slip. Consulting firm Protiviti found that 43 percent of outsourcing businesses believe that their supplier's performance is managed at an 'average' or 'lower than average' rate of effectiveness.  

Keeping production completely in-house allows us to avoid using third-party suppliers, whose quality and performance may or may not be up to our own standards. Instead, we complete your project in its entirety from start to finish, providing you with an unrivalled sense of certainty, knowing that we'll be keeping close tabs on quality control throughout every stage of the project.  

3. Seamless vision  

You can avoid fragmentation in the supply chain by using an in-house production team.
You can avoid fragmentation in the supply chain by using an in-house production team.

The strong lines of communication of an in-house production team, combined with tighter quality control checks enable us to keep the philosophy behind your concept at the forefront of the design and production stages.

This is something that outsourcing companies often fail to do. Why? Well, as Forbes contributor Panos Mourdoukoutas explained, adding more contractors to the process effectively fractures the supply chain and can lead to a scenario in which many different subcontractors are working on the project. Of course, this division of expertise can be useful in some situations, but it also allows for more miscommunication and performance issues, which can ultimately lead to the client being dissatisfied with the final product.  

4. Cost-effective  

An in-house marketing solution may give you the best bang for your buck.
An in-house production solution may give you the best bang for your buck.

The price tag probably isn't the only thing you'll take into account when deciding which company to use to create your trade show booth or custom retail space. Nevertheless, you'll still want to score a good return on your investment, so naturally, the cost will still factor into your decision to some extent.  

To that end, using an in-house production facility may allow you to secure more bang for your buck. This is because there are simply fewer layers of suppliers between your wallet and the end product. Fewer middlemen mean fewer expenses, which in turn translates to a cost-effective marketing solution.  

There are many advantages to using an in-house production team in favour of a company that outsources its work. For more insight into how the Exposure team can help you create an engaging trade show booth, or support your marketing activation, get in touch with us today and see the benefits for yourself.