Project Overview

Exposure Displays partnered with BecauseXM to deliver the ABC War on Waste activation at Splendour in the Grass. The activation transformed a festival space into an engaging, educational environment that invited attendees to interact with sustainability content from the acclaimed War on Waste series, blending entertainment, hospitality, and brand storytelling.

Vision

ABC and BecauseXM wanted to:

• Engage Splendour’s diverse festival audience with hands-on sustainability experiences.
• Translate the War on Waste message into an interactive, festival-ready format.
• Provide a comfortable and welcoming environment that encouraged people to dwell, participate, and share.
• Reinforce ABC’s role as a cultural leader on sustainability and social responsibility.

Delivery

• Immersive Environment: Designed and built a branded space that balanced relaxation with education, combining hospitality-style comfort with sustainability displays.
• Interactive Engagement: Installed hands-on activities and challenges that encouraged visitors to rethink waste and sustainability in fun, memorable ways.
• Festival Integration: Created a visually striking presence that stood out within Splendour’s creative festival landscape while resonating with the audience’s values.
• Agency Collaboration: Partnered closely with BecauseXM to ensure the activation aligned with ABC’s objectives and Splendour’s operational requirements.

Impact

• Audience Engagement: Attracted thousands of festival-goers, many of whom spent meaningful time interacting with the activation.
• Message Amplification: Extended the reach of ABC’s War on Waste beyond broadcast, embedding it into the lived experience of Splendour attendees.
• Brand Alignment: Reinforced ABC’s credibility and relevance among younger audiences by situating its sustainability message within a cultural festival context.
• Experiential Innovation: Showed how brand activations at festivals can combine entertainment and education to drive deeper audience impact.