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Despicable Me 3 Activation

Marketing Activations

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Country Australien
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When the world needed a hero, they called a villain.

The mischievous Minions hope that Gru will return to a life of crime after the new boss of the Anti-Villain League fires him. Instead, Gru decides to remain retired and travel to Freedonia to meet his long-lost twin brother for the first time. The reunited siblings soon find themselves in an uneasy alliance to take down the elusive Balthazar Bratt, a former 1980s child star who seeks revenge against the world.

These giant inflatable Minions were installed at multiple McDonald's sites to promote the new movie and cross-promote  Despicable Me 3 Happy Meals and family boxes.

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Nicole Lawless

Business Development
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