Fiji Airways "Fly Direct to Happiness"

Fiji Airways is the flag carrier airline of Fiji and operates international and domestic services to 10 countries and 17 cities around the Pacific Ocean, including Oceania, the United States and Hong Kong. Fiji Airways annually transports almost two-thirds of the visitors to the country. With the recent addition of direct flights to Singapore, a brand activation was planned to introduce the Fiji Airways brand to Singapore but more than that, to let Singaporeans get a glimpse of Fiji through a VR experience. Based on several award-winning stands produced for Tourism Fiji, Proj-X was engaged by Iris Worldwide to deliver this project for Fiji Airways in Singapore.