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Airbus @ World Defense Show - Static

PROJECT DETAILS

Project
Airbus @ World Defense Show - Static 
Venue
World Defense Show - Event Venue 
Country
Saudi Arabia 

As part of Airbus’ participation at World Defense Show 2026, Exposure Group delivered the supporting infrastructure for the outdoor static aircraft display in Riyadh.

The display featured the A400M and H175M, extending Airbus’ presence beyond the exhibition hall and onto the airfield, where full-scale capability formed the centrepiece of engagement.

Exposure Group’s scope included:

Furniture environments for aircrew and Airbus demonstration teams

A coordinated series of static signage totems presenting aircraft technical data and programme content, including CAPA-X and Flexrotor

Oversized 3D Airbus branding elements designed to anchor the display area and support official photography and ceremonial moments

Outdoor static displays require a different operational approach to indoor exhibition environments. Each element must support structured briefings, official engagements, and working demonstration teams, while maintaining clear brand presence within a large-scale open setting.

This delivery complemented Airbus’ indoor exhibition stand, creating a cohesive presence across both the airfield and the show hall.

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