In 1977, the Onitsuka Co. Ltd. (Tiger as it was better known) became ASICS. The name, an acronym, derives from ‘Anima Sana In Corpore Sano’ a Latin phrase expressing the ancient ideal of ‘A sound mind in a sound body’. This concept is central to their role as a manufacturer of sporting goods and researcher in the field of sports and fitness.

The legend lives on today as ‘ASICS Tiger’ – a lifestyle brand in the fusion of Japanese heritage and modern flair. With designs ranging from updated classic silhouettes to new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan continues to resonate in each new collection.

Lost Paradise was born out of a life-long dream to bring together kindred spirits for a good old fashioned party amongst nature.

Exposure Group was engaged to provide this mobile brand activation space for ASICS Tiger at the Lost Paradise Music Festival. We used our Mercedes Coach as the platform for live graffiti on the outside to grab attention in the very loud surroundings and to provide a chill out space for festival goers on the inside, to take a time out and experience our mobile arcade and selection of retro gaming experiences whilst getting up close to the latest ASICS Tiger styles.