For the launch of the CommBank Tour, Imagination engaged Exposure Group to deliver the complete production of a mobile brand environment designed to travel nationally over a projected two-year schedule. The centrepiece of the project was a fully converted bus, purchased specifically for the tour and transformed into a multi-zone engagement space.

Exposure Group delivered the end-to-end conversion, creating a front interactive zone designed to house touchscreen interfaces and educational gamified content, and a rear seated VR area built to support immersive, guided experiences. The interior was engineered for durability, accessibility, and repeated high-volume use throughout the tour.

In addition to the bus conversion, Exposure Group produced a suite of touring external elements, including a precision-engineered display cube designed to fit exactly on its designated support vehicle, along with additional branded structures and engagement features used throughout the activation footprint.

The result was a highly functional, repeatable, and transport-efficient touring platform — debuting at AgQuip, Australia’s premier agricultural field day — and establishing the foundation for the CommBank Tour as it continues across regional Australia.