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CBA Brighter Bus @ Bathurst Run Club

PROJECT DETAILS

Project
CBA Brighter Bus @ Bathurst Run Club 
Country
Australia 

The CommBank Brighter Bus recently made a special appearance at Mount Panorama in Bathurst, providing the backdrop for a community run club event at one of Australia’s most iconic sporting destinations.

Positioned trackside at the legendary circuit, the activation demonstrated how mobile brand experiences can extend well beyond traditional exhibition and event environments. From regional tours and public activations to lifestyle and sporting events, the flexibility of the Brighter Bus enables meaningful engagement in almost any location.

Designed for rapid deployment and national touring, the vehicle combines integrated technology, onboard power, adaptable engagement spaces, and strong visual presence, allowing it to operate as both an activation and a destination in its own right.

Set against the unique backdrop of Mount Panorama, the event highlighted the evolving role of experiential vehicles in creating memorable brand moments wherever audiences gather.

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