Exposure Group’s custom-built CommBank Tour vehicle recently rolled into Primex 2026, one of Australia’s leading agricultural field days, held annually in the Northern Rivers region of New South Wales.

Bringing together farmers, producers, agribusinesses, suppliers and regional communities, Primex provides a valuable platform for organisations seeking meaningful face-to-face engagement outside traditional metropolitan markets.

Delivered for our client Imagination, the CommBank Tour vehicle was engineered and fabricated by Exposure Group as a flexible mobile engagement platform capable of travelling nationwide. Designed to support community outreach, education and customer engagement, the vehicle continues to demonstrate the enduring value of roadshows in an increasingly digital world.

While the concept of taking a message directly to an audience is not new, today’s most successful roadshows are defined by their ability to create memorable experiences. Mobile environments like the CommBank Tour combine accessibility, visibility and flexibility, enabling brands to connect with people where they live, work and gather.

From agricultural field days and regional shows to community events and public activations, the tour continues to showcase how innovative mobile environments can extend the reach of a brand far beyond conventional venues.

Creating impact with care, wherever the road leads.