Following its touring launch at AgQuip, the CommBank Tour travelled to its second destination: the Gold Coast Show, one of Queensland’s largest annual community events. Imagination required the mobile brand environment to deploy cleanly in a new setting, maintaining both the functionality and presentation quality established at the tour’s debut.

Exposure Group delivered the complete activation setup, centred around the converted CommBank tour bus featuring a front zone designed to support touchscreen-based educational content and a rear VR area built for seated immersive experiences. The interior and structural elements were engineered for durability and repeat use across the multi-year roadshow.

Alongside the bus, Exposure Group installed the precision-engineered display cube, transported on its dedicated support vehicle, plus the full suite of external branded components that form the broader tour environment. Each element was designed for rapid assembly, efficient logistics, and consistent alignment with the tour’s visual and functional standards.

The Gold Coast Show stop demonstrated the flexibility and reliability of the touring platform — bringing CommBank’s mobile engagement program into a major public event setting with strong visibility, ease of operation, and a cohesive brand footprint.