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Miele Floorcare @ JB Hi-Fi Expo

PROJECT DETAILS

Project
Miele Floorcare @ JB Hi-Fi Expo 
Venue
Sydney Showground 
Country
Australia 

Exposure Group delivered Miele’s Floorcare booth at the JB Hi-Fi Expo, designed as both a high-impact exhibition space and a rollout platform for a new national retail display.

The stand introduced Miele’s latest JB Hi-Fi display solution, developed for implementation across 300+ stores, providing a live preview of the in-store customer experience.

Working within a compact 9sqm footprint, the objective was to maximise visibility while maintaining clarity and strong product focus. The design combined a clean, functional layout with a carpeted staircase trompe l’oeil illusion, extending beyond the physical stand into the surrounding wall graphics to create a seamless and visually striking effect.

The result was a standout presence at the event, demonstrating how considered design and execution can deliver strong engagement, even within a limited space.

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