Exposure Group recently completed a targeted national rollout of new Miele Australia stick vacuum displays across multiple JB Hi-Fi locations in New South Wales, Victoria, and South Australia.

Installed at Orange, Burwood, Wonthaggi, and Adelaide City, the updated display program was developed to showcase Miele’s premium stick vacuum range through improved product segmentation, stronger visibility, and a refined retail footprint suited to high-traffic consumer environments.

Designed for consistency across multiple locations, the rollout focused on delivering a clean and cohesive customer experience while maintaining efficient installation and execution standards across three states.

The displays combine practical merchandising functionality with premium presentation, supporting Miele’s continued investment in elevated retail environments and customer engagement within the floorcare category.