PROJECT DETAILS
- Client
- Cheil Worldwide Australia Pty Ltd
- Project
- S10 Launch Cubes & Window @ Samsung Highpoint & George St
- Country
- Australia
Exposure Group was engaged by Cheil to deliver two of these Samsung S10 launch window displays and in-store activations.
The external view of the window was an infinity mirror where S10 was reflected many times into the distance. Inside the store, customers could spin cubes to discover 10 years of Galaxy and complete 4 mosaic images.
The internal display allowed customers to spin cubes to discover 10 years of Galaxy and complete 4 mosaic images.
Cheil is a Retail Communications, Store Environment and Brand Experience agency.
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