Exposure Group is continuing the national rollout of Tefal’s latest retail display program for Bing Lee stores across Australia, supporting the growing demand for air fryer appliances through a scalable and highly adaptable retail display solution.

Developed for flexibility and longevity, the display system was designed to accommodate multiple Tefal air fryer models while maintaining strong visual consistency across a wide range of retail environments. Illuminated branding, integrated product communication, adaptable shelving configurations, and durable retail-focused finishes combine to create a premium customer experience at point of sale.

As air fryers continue to dominate the small appliance category, the rollout provides Bing Lee customers with a more engaging and informative way to interact with the Tefal range in-store, helping simplify product comparison while strengthening brand presence within a competitive retail environment.

Delivered nationally by Exposure Group, the project demonstrates the importance of thoughtful design, scalable manufacturing, and coordinated logistics in large-scale retail rollout programs. From concept refinement and prototyping through to production and deployment, the program reflects the ongoing partnership between Exposure Group, Groupe SEB, and Tefal in delivering adaptable retail environments built for long-term performance.