Exposure Group recently delivered a graphic update for the TEFAL Linen Care display at Bing Lee Macquarie Park, completing the prototype installation for an upcoming national rollout.

The update focused on refreshing in-store graphics to improve brand clarity, product navigation, and visual consistency, while working within the existing display framework — a fast, efficient approach suited to multi-store retail environments.

This prototype will now serve as the benchmark store, with 15 additional Bing Lee locations scheduled to follow shortly as part of a wider rollout program across Bing Lee’s national network of 40+ stores.

The project also aligns with Exposure Group being appointed as a preferred supplier for Bing Lee store displays, supporting scalable retail programs delivered with consistency, speed, and attention to detail.

Services provided:

Retail display graphics upgrade

Prototype development

Rollout planning and standardisation

Installation coordination