Exhibition design brief
Client Details
Let's start with the basics
This is the 'Who' part.
Start right, finish right. This information will flow through everything we do from the creation of a contact in our database to the names of our documents and folders for filing. It will appear in your first quote to your final invoice. Let's take the time to make sure this is correct from the very start.
Client Company Name
Website
ABN
Billing Address
Contact
Position
Mobile
Phone
Project Details
We still need a few more basics...
This is the 'where and when' part!
Client Company Name
Project Name
Perhaps the name of an exhibition or event? If not lets still give your project a title.
Venue
Project Start Date
Project End Date
Location
Sometimes we need extra info like a stand number within an exhibition hall etc.
Job Number
Don't worry about this, we can add this for you
Stand Dimensions
How many metres wide x how many metres deep?
Stand SQM
Length x width = SQM
Stand Number
Stand Type
Industry jargon. We can advise if you don't know!
Proposal Deadline
Budget
If you have a budget to work to, please let us know. It helps speed up the process.
Number of Events
Tell us how many times you would like to use what we build. We love to recycle!
Asset Management
As standard, we supply goods between two dates on a hire basis. Let us know if you want to own any of the elements we design and build for you.
Do you have the following?
| Yes | No | |
|---|---|---|
| Hall plan/Site plan | ||
| Exhibitor Manual | ||
| Trade Show Guidelines | ||
| Branding Guidelines | ||
| Photos/Visual references |
Business Development Manager
The person that helps develop your design brief, offer advice and generates a quote. We can suggest a team member for you.
Designer
This is the creative genius that will bring your requirements to life. We can suggest who will be the best fit for your project.
Project Manager
This is the person that will live and breathe your project until it is delivered on the day. We have Project Managers who specialise in different things so we can fill this in for you.
Design Details
Now the nitty gritty stuff
This is the 'what' part!
We love being given complete creative licence. But at the same time, we understand that sometimes there is just something that needs to happen. Something you cannot live without.
Do you need a meeting room for hush-hush negotiations? Perhaps you prefer a lounge to sit down and have a chat? Maybe it is a particular design style you want us to follow? This is the place to give us as much info as you can.
Style
Is there a particular style that you like or an inspiration we need to know about?
Raised Floor
Floor Edging
Floor Finishes
Features
Stand Height
Are you displaying products?
Description of Products
Audio Visual & Content
If a picture is worth a thousand words, what is a video worth?. Good content displayed well will always convey your message well to your audience without even starting a conversation. It can even be the catalyst to start that conversation.
Screens or displays
Please describe the screens or displays you require. Wall mounted screens, LED walls, LED curtains, curved displays, the possibilities are endless!
Content Sources
These are things that can drive your content. If you have a plan, let us know, otherwise, we can provide all the technical advice you require to get this right.
Interactive elements
These are the touchy-feely gadgets that can drive interaction on a stand.
Lighting Requirements
Like a great painting, it's the contrast between light and shade that creates focus and highlights particular areas of an exhibition stand or display. Use lighting to spotlight a product or illuminate a logo. Cool white will keep colours intact while warm light will make people feel comfortable in a lounge setting. Even the light fittings themselves can tell a story by having a particular style or architectural quality.
Lighting
Lighting concept
Be a bright spark, tell us about that light globe moment!
Creative Objective
Objective of the project
What problem needs to be solved and how will this project meet this need?
What is the most important thing you want to communicate?
What do you want the audience to think?
What do you want the audience to feel?
What do you want the audience to do?
Presentation Requirements
Quality
For simple small items, we try not to use up your budget on design. 'Simple' might be enough to get it going. For most projects, 'Good' will be fine. Many of our clients fall into the 'Better' end of the scale. Finally, for larger projects at the top end of the scale, we go all out and deliver the 'Best'!
Design Extras
Sometimes a picture needs to be complemented with interactivity or a virtual fly-through. But be aware, these things take time!
Additional Notes
Last comments
Speak now or forever hold your peace!